Migrate from Outbound to Real-time Marketing

USD 5000

Outbound to real-time migration is the process of transitioning from traditional, scheduled marketing campaigns to dynamic, responsive strategies that engage customers in real-time. This shift enables businesses to deliver personalized content and experiences based on immediate user behaviour, preferences, and interactions. By moving to real-time marketing, companies can significantly enhance customer engagement, improve conversion rates, and achieve more relevant and timely communication with their audience, ensuring that every interaction is meaningful and context driven.

Industries

Financial Services

Automotive

Travel & Hospitality

Media & Communications

Manufacturing

Healthcare & Lifesciences

Agenda

Week 1

Audience Consent Migration

Identify current use cases and mapping them with Real-Time Marketing’s (RTM) new consent model. Listing existing marketing lists and subscription centres and migrate them to the new compliance profile. Create specific topics for each profile under each compliance profile and load relevant concepts into each individual profile.

Week 2

Migration Outbound assets to Real-time area

Identify features and assets available in the RTM area from the legacy Outbound Marketing area. List active assets, clear out unnecessary ones, and replicate essential assets in the RTM area. Optimize emails to meet new compliance settings and create new forms and landing pages tailored to regional or brand-specific requirements.

Week 3

Customizing the OOB System

Customize the Out-Of-Box (OOB) system for improved operational efficiency. Implement asset-based customizations, including JavaScript or custom flows, based on insights from the previous weeks. Ensure these customizations are tested and aligned with business goals.

Week 4

User and Acceptance Training

Provide comprehensive training on RTM’s new capabilities. Update the team on changes in customizations and operating procedures. Offer a detailed comparison between the legacy Outbound Marketing and the new RTM setup. Collect feedback post-deployment to ensure a smooth transition and compliance with VAT requirements.

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